Hotel development and operating specialist Golden Tulip UK has chosen a £100 million regeneration project at Trentham, near Stoke-onTrent, as the site for a Tulip Inn.
The £7.5 million hotel will be developed by Birmingham-based St Modwen Properties and is scheduled to open in 2007.
It will have 120 bedrooms, car parking and a Bibo Bar & Bistro. Some 50 jobs will be created at the hotel in addition to those involved in construction and fitting out.
The Tulip Inn Stoke-Trentham is one of four new sites in the UK and Northern Ireland announced by the company in a £30 million expansion of its Tulip Inn brand.
"I am delighted that we have secured Trentham as one of the sites for our successful new generation, three star Tulip Inn hotels," said Peter Roberts, chief executive of Golden Tulip UK.
"The 750 acre site is currently England's largest garden restoration project with some three million visitors expected this year.
"In addition, Stoke's position at the heart of the national motorway network makes the area a popular choice for expanding businesses and the hotel is within five minutes drive of the M6."
Anthony Glossop, chairman of Trentham Leisure, the joint venture between St Modwen Properties and Willi Reitz, a German wine and leisure entrepreneur, which is under-taking the restoration and regeneration of Trentham, said: "We are pleased to have secured Golden Tulip for Trentham. With the recently announced application for holiday lodges, it reinforces Trentham's position as a leading visitor destination, both regionally and increasingly in the national consciousness."
There are Tulip Inns at Dublin Airport, Glasgow, Manchester, Newcastle Gateshead, Leeds/Castleford and Portsmouth and Golden Tulip UK has plans to open a further 18 hotels over the next three years. The Tulip Inn Stoke-Trentham will be part of Golden Tulip Hotels, Inns & Resorts - the world's 11th largest hotel organisation.
The group has a combined portfolio that comprises over 47,000 hotel rooms in 500 hotels across 367 cities in 47 countries.
As well as attracting visitors to Trentham, the hotel is also expected to grab a slice of the wider leisure market with more than five million people annually coming to the Potteries alone.
"Tulip Inns are stylish and informal offering comfortable public areas and well-appointed bedrooms at a highly affordable price," added Mr Roberts.
"Our current Tulip Inns are regularly achieving 90 per cent occupancy and with room rates at the Tulip Stoke/Trentham starting from £69.50 I am sure this new hotel will prove as popular."