Dubai’s billion dollar investment in golf and the weak Euro exchange rate has prompted a travel company to set up a dedicated breaks service.
Golf2Dubai.com was established in response to the current economic climate and waning popularity of Mediterranean resorts.
The company said it will appeal to golfers “wanting something different to the norm” by offering package breaks to Dubai, with golf organised at Championship courses.
The United Arab Emirates, and in particular Dubai and Abu Dhabi, have ploughed money into developing golf courses, and now boasts ten elite courses next to a number of main beach hotels.
The Emirate also successfully won the opportunity to host the 2009 European Tour finale, which will conclude at the Greg Norman designed ‘Earth Course’, with a prize pot of $10m.
James Harrison has been brought in to head the company – a new division of well-established travel firm Travel Management Group – after years of experience in the Gulf.
Mr Harrison said many golfers do not realise how much the area can offer as a potential break.
“We’re talking about ten world-class courses and the high-standard of hotels and service that Dubai is famous for.
“The idea behind Golf2Dubai is that it offers something different than trips to Spain and Portugal – a new experience.
“The weather suits golf for nine months a year and there are daily flights from many regional airports.
“We’re aiming to offer a great break, with world-class hotels, transfers and transport all included – and confirmed tee-times at the best courses.
Golf2dubai.com is also planning to tie in with major sporting events.
In November, the firm will fly people out to watch the Dubai World Championship, taking in two rounds of golf during their spare time. In December it will offer trips to watch the Dubai Rugby Sevens.