Lloyds TSB Commercial has helped raise £9,141 for the Prince’s Trust after 10 Midlands companies signed up to its charity trading scheme, Trade Aid.

A six-strong team from Lloyds TSB Commercial team devised the Trade Aid initiative as part of the bank’s involvement with the Trust’s Million Makers competition.

In October, the Lloyds TSB Commercial team challenged businesses across the region to start with one red paperclip and trade their way up to high value items within three months. The 10 firms that signed up to the Trade Aid initiative then sold their items at an auction to unlock the cash value.

The winning group in the competition was Lloyds TSB Commercial Finance, which traded its paperclip for return flights to New York for a family of four, securing more than £2,000 for the Prince’s Trust.

Runners up were RSM Tenon, which raised £1,466 from valuable items including VIP Bon Jovi tickets and an executive box for eight courtesy of Nottingham Forest Football Club.

To celebrate the success of the Trade Aid scheme, a closing event was held on March 4 by Lloyds TSB Commercial at its premises on Colmore Row, Birmingham and was attended by the local businesses involved in the initiative.