The huge demand for the internet when people need breaking news instantly is reflected by latest figures for our website's coverage on the Birmingham tornado.
The twister ripped through Balsall Heath and surrounding areas causing up to £25 million damage on July 28. Figures collated for our website Post Online - www. icbirmingham
.co.uk/post - showed visitor numbers shot up by 200 percent on the day of the twister. Page impressions soared by 161 per cent.
The website - the first to carry reports of the twister - received more than 20 pictures from eyewitnesses and dozens of emails poured in.
The Birmingham Post's multimedia editor Alan Greenwood said: " The Thursday of the tornado was a record day for Post Online followed by the Friday.
"Breaking news stories like the tornado show what a vital role websites can have.
We were able to tell Post readers what was happening right away, as well as publish their eyewitness accounts and photographs.
"In today's environment, If something's going on, readers want to know about it, and we have to make that possible."
On the Thursday 7,900 visitors saw the site bringing in 19,500 page impressions followed by 6,200 visitors and 17,500 impressions on the Friday.
Post editor Fiona Alexander made the decision to clear pages 1-9 to display the amazing pictures and first-hand accounts of the damage in print.