One of America’s best known fashion retailers has chosen Birmingham as the location for its first UK store.
Forever 21 has confirmed it will open a 53,000 sq ft store at the Bullring shopping centre.
The company had been set to launch in the UK at Covent Garden but decided against in favour of elsewhere in the capial. It is believed the retailer will open a second store at Westfield Stratford City.
Forever 21 executive vice president Larry Meyer said: “Our business is primed for significant international growth this year. Bullring is an ideal location and we are looking forward to expanding our business into Birmingham and other parts of the UK.”
Forever 21 is based in Los Angeles and sells women’s, men’s and children’s clothing and accessories it has more than 480 stores in the United States and Puerto Rico, with international operations in Canada, Korea and Japan.