An online company based in the West Midlands is set to benefit from a Government scheme which helps businesses develop and grow by accessing the wealth of knowledge and expertise in UK universities, colleges and research organisations.
The Packaging Store, based in Coventry, sells packaging materials for the small, home business and general consumer markets.
It has signed up to the Knowledge Transfer Partnership scheme with Coventry University. The deal includes a two-year work placement for IT graduate Tony Whyatt, part funded by the DTI.
Tony will develop the company's website, including online promotion and streamlining transaction processes.
Simon Grandidge partner at The Packaging Store, which operates from the Groveland Industrial Estate, said: "Since we launched the business in 2004, sales have now reached upwards of 1,000 online transactions a month.
"As our business continues to grow we are constantly developing our back-end technology and Tony will play an important role in this. The partnership scheme makes the latest IT expertise more easily accessible and affordable for a small business like ours."
Associate Dean Ray Farmer, the partnership consultant for Coventry University, said: "Tony's placement gives the university invaluable feedback on the issues facing businesses today. There is a wealth of academic expertise in the UK to help businesses improve profitability through developing new products, services and processes particularly in the areas of IT and computing."
Companies of all sizes in most industries and commercial sectors can join the partnership scheme, working with a consultant to identify a university, college or research organ-isation that has the right expertise for their business.
Together they define and agree a project that will enable the business to draw on academic expertise and apply it to its operation.
The agreed project could be for any length of time between one and three years, with the overall aim of helping businesses make a step change in an area that has been identified as a high priority.