Charity champions at Warwickshire express delivery giant TNT changed its familiar shade of corporate orange for pink tones and raised a record-breaking £15,000 for Breast Cancer Campaign Wear it Pink day.

The company, which employs 1,800 in the county, took top honours in 2006 after raising £11,000 for Wear it Pink, more than any other company in the UK, earning acclaim as the Wear It Pink Fundraiser of the Year.

This year, thousands of staff at TNT depots and contact centres across the UK took part in the charity event, part of Breast Cancer Awareness Month, and donned pink bras, pink witches hats, t-shirts, ties, wigs, trousers and other crazy outfits as well as hosted dozens of fund-raising events to support the initiative.

Tom Bell, managing director of TNT Express Services UK & Ireland, said: “TNT is famous for its orange corporate colours, but it was absolutely no problem for us to change to pink for the day.

‘‘Economically, times may be hard at the moment, so I’m especially proud our people have smashed last year’s fund-raising total.”

Since it started in 2003, Wear it Pink events have raised £8 million to help the Breast Cancer Campaign continue researching the cure for breast cancer.

Tom said the company takes its corporate social responsibilities very seriously and recognise the importance of supporting worthy causes.

He added: “We have a strong focus on the children’s charity, Wooden Spoon, and have donated more than £2.3 million in recent years to help disabled and disadvantaged children throughout the UK.

Internationally, we support the United Nations World Food Programme and have raised hundreds of thousands of pounds to help feed and educate children in Africa.”