Charity lottery TLC has successfully lobbied for an amendment to legislation that prevented it from linking with other charity lotteries to create a national Super Draw.
The campaign spearheaded by Colin Barrett, lottery manager at TLC, encouraged other members of the Hospice Lotteries Association to contact their MPs and ask the minister, Gerry Sutcliffe, to review the legislation.
Thanks to a swift response from MPs and Mr Sutcliffe, in 2010 a national draw can now take place where up to 100 lotteries will combine their prize funds into a £100,000 jackpot.
TLC Lottery, the joint venture fund-raising initiative for Acorns Children’s Hospice, Birmingham St Mary’s Hospice and Birmingham Focus on Blindness, is a success in Birmingham and the West Midlands, and delighted with the legal decision, now hopes more businesses will see the opportunities for encouraging employees to take part in the lottery.
He said: “This is a huge benefit to charities, in particular our hospices which have lotteries as an integral part of their fund-raising. It will also be a huge advantage in recruiting new players and therefore increasing the income to all our charities”.
On top of giving its owner charities almost £3 million, the TLC Lottery has given more than £100,000 to a further 177 charities and good causes. The charities’ supporters play the lottery in the knowledge that the proceeds are being shared between their favourite and the three owner charities, with their nominated charity receiving 45 pence every time they play.
* Businesses can make a significant contribution to local good causes simply by embracing TLC’s Play As You Earn scheme, where £4.34 per month is deducted from the salary for every entry an employee chooses. The employee can nominate any good cause to be the principle beneficiary of their participation whilst having a chance of winning any of 164 prizes every week, up to £1,000 in value.
* Businesses that have adopted a Charity of the Year can use Play As You Earn to boost the amount of money raised for their charity (1,000 entries earns £23,400 in a full year) and Mr Barrett enthusiastically points out that the scheme is simple to administer without a great cost burden on the organisation.
He said: “We only need a list of employees that wish to play followed by a monthly payment by cheque or BACS in order for this dynamic initiative to make a real difference.”
Contact Colin on 0156 482 5047 or email email@example.com for more details.