The media advertising market continues to be tough.
Publisher Trinity Mirror yesterday issued a trading update announcing that on a like-for-like basis, excluding acquisitions, group advertising revenues for the 26 week period to July 2 are expected to fall by 10.6 per cent year on year.
Including acquisitions the figure reduces to an 8.4 per cent dip.
Like-for-like advertising revenues for the Regionals division, which includes The Birmingham Post, are expected to be 9.7 per cent adrift.
The company stated: "With the exception of property advertising which is set to increase by 1.9 per cent, all advertising categories are likely to decline with falls of 6.7 per cent for display, 21 per cent for recruitment, 12.9 per cent for motors and three per cent for other classified categories.
"Advertising revenues for the Nationals division are expected to fall by 12.1 per cent for the period reflecting a 12.7 per cent decline in the UK National titles and a 10.5 per cent decline for the Scottish National titles. Advertising revenues for the Sports division are expected to fall by 16 per cent year on year and the Magazines and Exhibitions advertising revenues are expected to fall by 12.3 per cent.
"Group circulation revenues are expected to fall by one per cent year on year reflecting the impact of reduced volumes and vouchering activity on the Scottish Nationals partially offset by cover price increases. Expected circulation revenue declines of 1.4 per cent for the Nationals, 3.1 per cent for Sports and 1.1 per cent for Magazines and Exhibitions have been partially offset by an expected increase of 1.4 per c ent for the Regionals division."
The group added: "As highlighted at the AGM, the advertising environment remains weak and management continue to run the business on the assumption that this will continue for the remainder of the year."
The company will announce its interim results on August 3.
Trinity Mirror publishes about 250 regional and national titles, including the Daily Mirror, Racing Post, and the Liverpool Daily Post and Echo.