Three big-hitters have been appointed to the board of development agency Advantage West Midlands.
Industry Minister Alun Michael yesterday said they would act as "champions for the region".
The trio of John Crabtree, Dr David Brown, and Councillor Kenneth Taylor will between them bring expertise in business and local authority politics.
Mr Crabtree is a former senior partner of Wragge & Co and is now a consultant to the law firm.
He holds a number of chairmanships including those at Metalrax, SLR Holdings, Claimar Care and Birmingham Hippodrome Theatre Trust.
He is also vice-president of Birmingham Chamber of Commerce and Industry.
Dr Brown is head of technology and innovation management for the UK at the management consulting firm Arthur D. Little.
He has worked professionally in all of the English regions, principally on science, innovation and enterprise, as well as for leading companies and Government bodies. His contributions include devising the concept of regional Science and Industry Councils, of which the West Midlands' Innovation and Technology Council is one.
Mr Brown has worked with regional development agencies "almost continuously" over the past five years and he has a strong professional interest in sustainable development.
Coun Taylor became leader of Coventry City Council in June 2004 and has represented the Earlsdon ward for 18 years.
He has worked for a number of multi-national companies, such as Nestle and ICI, in sales management positions.
Coun Taylor has also held a number of key roles during his time in public service, including serving as a director of Whitefriars Housing Association.
Announcing appointments Mr Michael said: "I am confident these individuals will act as 'champions of the region' and will use their considerable skills and experience to make a strong contribution."