The television networks want us to believe that our neighbours are all at it.
They no longer buy a house in our road because it is quiet, handy for schools and within budget.
Now, we are told, the only thing that matters is the profit that can be made on a quick resale.
For a growing number of buyers, the housing ladder is turning into an escalator.
Our tax system has always exempted the gain on the sale of someone's main residence, but there are some demanding conditions to be met.
Will Silsby of law-firm Rabjohns warns there are tax traps for the unwary.
He said: "If it looks as if resale was intended from the outset, the profit may be taxed as a trading profit.
"Key indicators of this might be size or terms of the borrowings, period of genuine use as the owner's main residence, length of ownership, extent of improvement work undertaken, price-movement relative to general property market, size and nature of other income sources, frequency of previous house moves, and the agent's description of the house on purchase and sale.
" Trading profits are charged to income tax at an individual's normal tax rate. No capital- gains tax allowances, reliefs or exemptions apply. No allowance is made for the seller's own time and effort in fitting a new staircase at two o'clock in the morning. Even if the profit is not taxable as income, that does not mean the gain will be exempt from CGT.
"Buried deep in the legislation is a provision which denies exemption to a gain due to expenditure incurred wholly or partly for the purpose of making a gain on sale. Sooner or later, the Revenue will rediscover this and use it to take away much of the attraction of a CGT treatment.
"Under self-assessment, it is up to the taxpayer to alert the inspector to the correct tax treatment of any house sale."
" And remember, your inspector of taxes watches television too."