The first office tenants to breathe new life into the £40 million refurbished Fort Dunlop site were named today.
Design consultancy Boxer and its sister company The Marketing Store are set to relocate to the Birmingham site.
The six storey building formerly employed 10,000 people as the HQ of Dunlop Tyres and had stood empty prior to revamp for 25 years.
Boxer is taking 7,674 sq ft and is moving in from its Coleshill base this October.
The opening of Fort Dunlop has been set for December 2006, although tenants will be able to occupy from late autumn.
Development Agency Advantage West Midlands ploughed in £10 million towards the cost of the £40 million refurbishment.
The ground floor will offer retail and catering, whilst the rest of the building will provide high specification offices, leisure facilities, galleries and conference space, in addition to the Travelodge hotel, which opened in the spring.
Boxer - which has clients including Levi's, Stella Artois and McDonald's -first encountered the scheme in 2004 when the company was appointed by Fort Dunlop developer Urban Splash to create the identity for the project.
It has also designed the brochure and website.
David Poole, managing Director of Boxer, said: "This is a major step for us, and reflects the confidence we have that Boxer will continue to develop beyond its existing client base."
Adjacent to the M6 and at well over an acre per floor, Fort Dunlop offers the largest floor plates - single floor space - available out-side of the M25.
Its attractions will include the UK's largest living grass roof and more than 1,000 car parking spaces, developers say. ..SUPL: