A pioneering West Midlands telematics firm has celebrated making the ‘Tech Track 100’ by clinching record sales and expanding its workforce past the 50 mark.

BOX telematics, based on Roman Way in Coleshill, is the 46th fastest growing private tech company in the UK according to the Sunday Times competition and in the top five of all Midlands firms.

Its achievement comes just days after the business announced it is on target to smash the #7 million barrier for the first time in its history.

Managing director Russell Olive said: "We are the original telematics business and our commitment to research and development over the past six years has helped us establish a niche in the marketplace and an ever-growing product range that is being utilised by nearly every industry imaginable."

He added: "We now work with some of the biggest names in the construction, security, and automotive markets, not to mention increasing interest in the leisure sector through a strategic relationship with Burlines to provide public houses with a complete data management system.

"We’ve only really just started to scratch the surface and, with the introduction of our Thatcham Category 5 security system, we could realistically be looking to double turnover to #14 million in 2007."

BOX says its ability to offer complete end to end solutions has seen it develop an innovative range of products, including Tank Monitoring Solutions (intelligent logging device for today’s industrial world), Asset Control Solutions (web based vehicle tracking and fleet management systems), edisBox, (remote monitoring for the licensed trade), secureBox (portable GSM security solutions) and Lone Worker BOX (a security and safety mobile facility for lone worker employees).

Every device utilises the latest wire-free technology and has been created with the unique requirements of each marketplace firmly in mind.

"This is not just technology for technology’s sake. The BOX range has been designed to allow our customers to understand their business better and will ultimately provide a raft of efficiencies and cost savings," said Mr Olive.

"Brulines has tapped into our wire free technology to provide the licensed trade with real time dispense data and purchasing patterns, which, in turn, will allow clients to make decisions about their business that could save them money and increase their profits."

He continued: "Shell (LPG), Severn Trent and Bombardier Transportation have all followed their example by also embracing our product."

Founded by entrepreneur June Reynolds-Lacey, BOX has taken its core expertise and successfully adapted it to provide real time information for tank monitoring solutions in the chemical, water and food processing industries, not to mention a new programme to help detect building subsidence, humidity and cracking.

Going forward, the company is currently in the process of developing a series of new products, including pay-as-you-go insurance and a state-of-the-art category 5 security tracking system, the latter utilising a Secure Operating Centre that alerts the police if an unauthorised driver tries to access and start the car.

Mr Olive said: "Making the ‘Tech Track’ 100 is a fantastic achievement for the company and not only reflects our substantial growth over the last three years, but also underlines the hard work, commitment and innovation of our staff.

"This is just the start however. We are an extremely ambitious company and with the ‘niche’ we currently hold, we are setting our sights on landing the top position."