Birmingham St Mary's Hospice is looking to make a healthy profit from the copious consumption of the nation's favourite drink.
A corporate partnership inspired by Hudson's on Colmore Row, Egon Ronay Tea House of the Year has inspired Eversheds and Martineau Johnson to support the Help the Hospices Tea@3 campaign this Friday June 17.
Both organisations will celebrate the event by making a donation to Birmingham St Mary's Hospice every time they quench their work-time thirst with a cuppa.
To lead the way, Hudson's will be donating all of the income received from tea and coffee sales on the day to Birmingham St Mary's Hospice.
Wragge & Co LLP will be supporting the event with posters encouraging its staff to go along to Hudson's.
Vikki Washbourne, Senior Marketing Manager at Eversheds said: "Eversheds are proud to be supporting Birmingham St Mary's Hospice and Hudson's with Tea@3.
"We hope that lots of money is raised for such a fantastic cause."
Gavin Petrie, Corporate Fundraiser at Birmingham St Mary's Hospice, said: " Hudson's expressed an immediate interest in supporting us before we had even made a direct approach to businesses in the city. Not only does Hudson's involvement dovetail the Tea@3 event extremely well, but we are blessed by the fact that their Business Development Executive, Maureen Sanders, enjoyed a career in the corporate world and has an immediate network of business contacts.
"By using this network to extend the partnership, Hudson's has literally increased the liquid assets by creating further fundraising opportunities."
Last year, Tea@3 raised almost £6000 for Birmingham St Mary's Hospice, which made a significant contribution to helping meet the needs of the 1000 patients and families who are cared for annually.
For more information contact Gavin Petrie, Corporate Fundraiser at the hospice. Call 0121 472 1191 or email firstname.lastname@example.org