A Black Country couple have moved from making soap in their kitchen into making veggie meals for kids at local schools.
Tim and Elaine Woodley, of Kinver, have already made a success of themselves with their Red Star Liquid Soaps firm.
But their latest venture - Swampys - is the culmination of a long-term plan dating back 15 years to when the couple converted to vegetarianism.
Mr Woodley said: "Elaine had just turned veggie and asked me to help her find some vegetarian food.
"At the time I was training to enter the Fire Service and my colleagues gave me a ribbing for being not eating meat and then started calling me Swampy, after the road protester. "But when I started cooking the food in the station they changed their tune and eventually started booking me in to cook, especially on night shifts.
"It's a much healthier way of life and I was in training at the time."
Swampys has just clinched its first order, cooking and delivering hot meals to the Elm-field Rudolf Steiner School in Stourbridge.
While all the food is still prepared in the family kitchen, the pair plan to move into new business premises within three months.
And they have taken on a chef to help them plan and prepare menus.
In the future Swampys says it plans to supply to the commercial sector and to broaden its horizons by adding a multi-cultural element with Mexican, Indian and Chinese recipe variations.
And the menu isn't just for people, with Mr Woodley saying: "The whole family is vegetarian; the adults, the kids - and the dogs.
"Dogs are natural omnivores so don't have to eat meat exclusively.
"Commercial dog food contains rendered down animal remains, which isn't pleasant. We feed our dogs vegetables, grains and pulses then pour over either some soup or gravy.
"It's much healthier, and more cost effective. It also makes younger dogs' breath much fresher."