Phil Parkin, of Birmingham's Headline Communications, highlights football and the media - and attacks the "sheikhdown" of Sven Goran Eriksson...
England goalkeeper Paul Robinson has become became the latest in a long list of football players to launch an attack on the media.
So what, you might say. You know how it is with footballers - if it isn't the ref's fault, then it must be the media's.
But hang on - Robinson's complaint was about the way the News of the Screws' "fake sheikh" managed to dupe England boss Sven Goran Eriksson into revealing one or two thoughts he perhaps might have kept to himself.
Sven was "stitched up", said Robinson - and you know what, I agree with him.
In fact, I think the whole thing was the worst kind of tabloid sensationalism.
In the past, the 'sheikh' has investigated, amongst others, various fraudsters and scam merchants, and rightly exposed their nefarious activities.
He's also troubled a few Royals with his revelations, but I think they are fair game as we pay them a large annual retainer to do not a lot, and therefore have the right to know what they are up to.
But Sven is no con man - the worst of the 'sheikh's' revelations was that he fancied taking over at Aston Villa after the World Cup and signing David Beckham.
Somehow, the 'Screws' managed to dress this up as the crime of the century - although the only misdemeanour I could spot was falsely raising expectations among long suffering Villa fans (of which I am one).
No, the whole thing was a complete load of nonsense, although I'm somewhat surprised that Sven should have been taken in by it in the first place.
Anyway, as it was, the deception worked, and as keeper Robinson remarked, the only upshot was that Sven was forced out of his job.
So no scam was exposed, no criminal was unmasked - so exactly what was it all about, apart from a clumsy attempt to sell a few more newspapers via a pretty dubious gimmick?
Shame on the sheikh, I say. And since he has besmirched the name of investigative journalism, I thought it only right to turn the tables somewhat, and expose him.
His name is Mahzer Mahmood and he's from Birmingham.
Here's a few clues how to spot him, should he approach you: first, he may have a long black beard, which could well be false. He may be wearing long flowing robes, and Arab style headwear.
He might not sound Arabic, but may have a Brummie twang. You could try getting him to repeat the word 'Birmingham', which might come out something like 'Bearminnum'.
And if, while in conversation with him, he points to his shoulder and asks if you could speak up a little, then I think you have him.