Advantage West Midlands is looking to shake up its multi-million pound land and property operation as a big sell-off looms.
It has appointed a director for special projects to oversee the push.
Stuart Kirkwood is leading a new integrated team of development and assets specialists responsible for the disposal of 1,100 acres of brownfield land worth around £200 million.
One of AWM's roles is in delivering good quality development sites and buildings across the region.
Flagship projects include Eastside and Pebble Mill developments in Birmingham and major investor sites at Ansty in Coventry and i54 project in Wolverhampton.
Mr Kirkwood, a chartered surveyor, has spent the last 20 years working in the Midlands. He previously held senior posts in the commercial property sector in Birmingham - head of property for Mentmore and property director for Birkby.
John Edwards, chief executive, said: "The agency has been decisive in acquiring a comprehensive range of sites over the past two years and the sale of £35 million worth of assets in 2004-05 illustrates that we are just as determined in our disposal policy.
"Some of these sites would not be economically viable for the private sector because of the costs of reclamation, which is why the agency's intervention is essential."
Mr Kirkwood said: "It is an exciting challenge to play a hands-on role in developing some of the most prestigious physical regeneration schemes in the West Midlands.
"We will be listening to the demands of the private sector, engaging with them at much earlier stages of development in order to achieve quicker decisions and workable solutions which are attractive to the commercial market.
"We are in the business of solving problems and the agency will be focusing on its key strengths of reclaiming and remediating contaminated sites, land assembly issues and investing in infrastructure.
"We can engage with the commercial sector to address opportunities which the market itself would be unable to resolve - jointly tackling issues of serious contamination, fragmented ownership and shortcomings in infrastructure provision."
Meanwhile, almost 1,000 business leaders from across Europe will be in Birmingham from tomorrow for a two-day event featuring four of the world's leading management experts.
The ICC will be the venue for the first European Competitive Advantage Summit being supported by Advantage West Midlands and Aston Business School.
It features Gary Hamel, Charles Handy, Tom Peters and Michael Porter.
The best selling authors will be sharing their vision with the corporate leaders and senior executives at the event titled World Class Thinking to the Power of Four.
Mr Hamel argues innovation is the key to competing in today's turbulent business and investment environment.
Mr Handy, who has sold more than a million copies of his various books since the 1970s, has seen his most recent thinking concern the implications of technological advances.
Mr Peters continues to declare war on the barriers to creativity and success.
Harvard Business School Professor Porter argues that strategy is the key to businesses better identifying new opportunities.
AWM chief executive Nick Paul will introduce the event.