A Midland firm of solicitors which has emerged as one of the leaders in the field of e-commerce is redefining the way business law is practised in the UK.

Woolley & Co, which has bases in Birmingham, Warwickshire and Shropshire as well as Derbyshire and Northamptonshire, is consolidating its operation to benefit businesses in other industry sectors.

The company, which breaks the mould of how traditional law firms operate by providing virtual legal services for clients via the internet, has already established a solid reputation in e-business law since it was set up in 1996.

Now it is concentrating on helping companies in more traditional industries such as manufacturing and retail and has launched a new website - www. elawfirm. co. uk - where businesses can draw upon its expertise in areas ranging from commercial disputes and insolvency litigation to intellectual property and contractual advice.

Woolley & Co puts its success down to using plain English - interacting with clients via web-based technology, email and telephone - without bamboozling them with legal jargon.

Senior partner Andrew Woolley said: "All businesses, regardless of sector, need legal help at some point and our approach is aimed at giving them the best possible advice in the most flexible way.

"Our solicitors communicate with clients predominantly by email and over the phone to save valuable administrative time. The system ensures clients deal with the same solicitor on a case from start to finish.

"They also visit clients at their premises or homes where necessary to take our services directly to their businesses.

"It's a different way of running a law practice from the traditional approach of operating from costly high street offices but it is one which we have found to be highly effective and convenient for our business clients."

Woolley & Co offers advice on all aspects of business law including setting up in business, commercial contracts, data protection, debts and disputes, employing people, IT and software agreements and all aspects of trading on and off line.