Actor James Nesbitt took an online look at Coventry Rugby Club's new website.
Alan Hartin, whose company Image Plus designed the club's site, is a childhood friend of the actor, who was at the Butts Park Arena to help with the launch.
The star of TV's Cold Feet watched from the executive boxes as Coventry took on Doncaster in a National League One fixture.
James and Alan have been best mates since they met at school in Coleraine, Northern Ireland, 30 years ago.
The pair have been each other's best man at their weddings and can often be found catching up on a local golf course.
James is a big sports fan and is regular at Twickenham and a close friend of England scrum half Matt Dawson.
Alan, managing director of Image Plus, based at Electric Wharf, said: "He often comes and visits for a round of golf and loves to watch all sports - we actually used to play rugby together but found it's a lot easier from the sidelines.
"Jimmy was very impressed with what we have done with the website and he enjoyed the match immensely."
The website has been part funded by Business Link Coventry and Warwickshire, who are supporting the club with its aim to expand commercially.
Business Link adviser Martyn Kennedy said: "Coventry Rugby Club has very exciting plans for growing their business in the non-playing areas, which relate to achieving Premier League status on the rugby field.
"We have helped them through advice and guidance, together with part funding for websites promoting their off-the-field activities."
The website is split into two sections - one to serve the commercial aspects of the Butts Park Arena and the other aimed at fans of the Blue and Whites.
It includes an e-commerce facility so that fans can buy tickets and merchandise online and a calendar of events.
Jai Purewal, Coventry Rugby Club's commercial director, said the initiative was part of the club's drive to become a leading Premier League rugby club.
"This signifies us embracing new ideas to take the rugby club forward. It is the latest step in our strategic plan to prepare us for top flight rugby.
"We hope that people will click from one site to the other. It is designed to capture the attention for anyone aged between six and 60 and beyond."