Birmingham casino Star City has moved into the black after racking up a £1 million loss last year for its gaming group owner, Stanley Leisure.
The group, which also operates the Midland Wheel and Circus casinos in Birmingham, declined to give figures for Star City when it p ublished its interims yesterday.
But a spokeswoman said: "We can say that Star City has returned to profit in the six months to October 30."
The three outlets helped the group's Provincial Casinos divsion increase its half-year profit by five per cent to £8 million.
Stanley Leisure said the number of people attending its casinos outside London had jumped by more than 15 per cent since laws requiring gamblers to be members for 24 hours before attending venues were scrapped.
The announcement came as the company reported a nine per cent fall in pretax profits to £22.2 million for the period.
The fall was largely due to poor attendance at its three "high roller" London casinos in Mayfair and one in South Kensington, which Stanley linked to the aftermath of the July 7 bombings.
It also announced it had bought two new casinos in Southend, Essex, and one in Bristol for a combined total of £29.8 million.
The period saw Stanley sell its betting shops business to William Hill for £504 million.
The law that allows casino customers to turn up and play without joining in advance came into effect on October 1.
The Gambling Act 2005 also allowed casinos to double the number of their slot machines to 20 and to double the maximum jackpot the machines pay out to £4,000.
Liverpool-based Stanley said that in the nine weeks since the start of November, like-for-like attendance at its provincial casinos rose 15.7 per cent.
Chief executive Bob Wiper said: "Although still early days in the deregulation of the gaming industry, we are very encouraged with the growth in attendance levels in the first few weeks since the relaxation of admission rules and other changes became effective."
He added that the growth reinforced Stanley's decision to invest over £100 million over the next five years to increase its number of casinos.
The purchase of the Westcliff and Spielers casinos in Southend and Triangle casino in Bristol took its portfolio to 44, including the London venues.
Mr Wiper described the new purchases as "prestigious and highly successful casinos, in locations where we were under-represented".
Group turnover for the half-year was down ten per cent to £136.8 million while shareholders received £327 million from the sale of Stanley's betting shops - a move which left the company primarily focused on casinos.
In the six months to the end of October, its London casinos saw profit fall 40 per cent to £8.1 million, though Stanley said it would recover the losses if current strong trading continued. ..SUPL: