The property company leading the regeneration of Longbridge has decided to make the south Birmingham town its new home.

St Modwen has relocated its head office from Quinton to 11,300 sq ft of space in the Park Point building in Longbridge town centre and also appointed a new regional director.

The move brings together the main head office team with its homes and Midlands divisions which are already based in Longbridge.

Midlands regional director John Dodds will retire at the end of the month after 13 years with the listed firm and be replaced by Stephen Prosser, currently northern regional director.

Chief executive Bill Oliver said: "One of our flagship projects, Longbridge exemplifies how the creation of a new community through regeneration can breathe new life into a once run-down area and bring about positive, transformational economic and social change.

"It is therefore a natural head office location for St Modwen and we look forward to forming an integral part of this important scheme, together with the Midlands regional team and our St. Modwen Homes business."

Referring to Mr Dodds' retirement, he added: "During his time at St Modwen, John has made a huge contribution to the business, heading up many of our large regeneration projects such as Longbridge where we are shortly to start on site with a 150,000 sq ft Marks & Spencer store which will anchor the second phase of the new Longbridge town centre. We wish him well for the future.

"We have confidence in Stephen Prosser's skills and qualifications to take over as Midlands regional director.

"Stephen has worked at St Modwen for over 17 years and is one of our most experienced directors."