Small and medium-sized businesses are being urged to take advantage of a sporting opportunity in the Caribbean.

The international trade team at Coventry and Warwickshire Chamber of Commerce, on behalf of UK Trade & Investment, is organising a market visit to Barbados, St Lucia and Jamaica from April 17-28 specifically for West Midland companies.

To accommodate the ICC Cricket World Cup 2007 - being held in eight Caribbean Countries - Barbados is redeveloping its Kensington Oval Cricket Stadium.

UK companies have already won new business in the related sports and leisure infrastructure sector and opportunities are set to continue up to early next year.

Jamaica is the third largest island in the Caribbean but the largest in the Commonwealth Caribbean. The country's key

sectors are mining, tourism, financial services and information technology.

Jamaica, Barbados and St Lucia are important markets for UK companies exporting to and investing in the region. SMEs are eligible to join the party, provided the visit is part of an agreed export strategy, they have not previously exported to the Caribbean and they do not have a distributor or agent in the market.

International trade adviser Ajay Desai said: "The ICC Cricket World Cup 2007 will provide many opportunities for UK exporters.

"To take advantage, West Midland firms should be developing business there now. This visit will enable companies to find out how they can reach customers in these countries - and we will be on hand throughout to help and advise them."

The closing date for applications is March 25.