The founder of Midland vodka producer Chase Distillery is predicting its turnover will more than double next year on the back of soaring exports.
The Herefordshire-based firm, which makes Chase Vodka, recently named the best in the world, is expected to increase its £1.5 million annual sales to up to £4 million in the next financial year.
The company was boosted by winning the 2010 San Francisco World Spirits Competition and founder William Chase said demand in the US was helping growth.
And he believes sales will more than double again the next year after targeting China as a potential growth market.
Mr Chase , the former boss of Tyrrells Crisps, said: “The states represents 60 per cent of the world market for vodka, while the UK only represents three per cent.
“The UK is more of a shop window for a brand, if it does well here then it’s likely to do well worldwide.”
Mr Chase’s bold prediction follows a tie-up between Chase Distillery and US brand management firm, Pelican brands, to sell the firm’s vodka and elderflower liquor to US distributors and retailers from September.
He believes the unique selling point of “the romance of the English countryside” will also boost the brand in China and India.
Chase Distillery launched the first English potato vodka in 2008, and in 2009 vodka replaced Scottish whisky as Britain’s most popular spirit.
It now represents over 30 per cent of UK spirit market sales, according to the Gin & Vodka Association.
Mr Chase added: “We mash and grow our own potatoes, and use our own distillery to produce everything from scratch.
“We also make gin from our own cider, after we turn that into apple vodka. I can tell you the precise still that each bottle comes from.
“Other producers simply throw some bulk-bought vodka through a still, add a few botanicals and call it premium gin. We want to keep Chase as a premium brand.”
Chase Distillery saw demand grow 10-fold after being named the world’s best vodka.
However, the operation is set up to make just 3,000 bottles a week.
Among the noted customers of the Hereford firm are The Ivy, Harrods and The Ritz, as well as retailers Selfridges, Harvey Nichols and Majestic Wines.”
And although Mr Chase has ambitious plans to expand the business, he claims that world domination and a “corporate approach” is not on the cards.
He said: “We have to grow. We currently shift one Transit van a day but could easily expand that to 10. The beauty of a distillery is that we could increase production by 50-60 times without spending a vast amount of money.”