Revenues from European mobile gaming markets are expected to top 2,400 million euros (£1,621 million) by 2012, according to a new forecast by Frost & Sullivan.
"The future of gaming will be determined by the type of mobile devices available to customers and the quality of games delivered onto these handsets," said Pranab Mookken, who is industry manager with Frost & Sullivan ICT.
"The processing capabilities and screen sizes available on Smart phones/PDAs combined with quality 2D and 3D games will be key to promoting the growth of mobile gaming in Europe."
The consultancy says that off-portal storefronts combined with super-distribution will be the most important sales channel for the mobile games markets.
With gaming being all about competing with other players in a real time gaming environment, there will also be a compelling need to ensure interoperability between devices and applications.
But Frost & Sullivan warns that while operators will attempt to create awareness and educate customers with "embedded" offerings, the market will grow and mature only with the variety offered by large off-portal storefronts who play the role of discounted super-markets.
"Super-distribution capability will drive the small but high value segment within the mobile gaming market, generating higher revenues for the entire industry," added Mr Mookken.
