Birmingham PR agency Haslimann Taylor is celebrating after being retained by the Standard Soap Company.
It followed a successful three month project that launched the company's first own brand product, Silvatec, a cleansing bar that helps in the fight against infections such as MRSA and C-Diff.
Silvatec, it is claimed, has all the properties of a traditional bar of soap but with the added benefit of silver ions, which act as a powerful antimicrobial agent in the fight against infection.
It is said to be effective in killing 99.9 per cent of bacteria.
Given hospital acquired infections are high on the public agenda, Haslimann Taylor was initially taken on to launch the product to customers nationwide and to help Standard Soap to improve its presence alongside the big brand names currently dominating the antibacterial hand wash market.
HT commissioned a national survey to highlight Silvatec's benefits to target markets and mounted an intensive media relations campaign.
Haslimann Taylor director, Dan Clifford, said: "While the Standard Soap Company has been the brains behind many well-known household products, it has not historically been a consumer facing brand and that's what makes this project particularly exciting for everyone involved.
"The launch of Silvatec highlighted important health issues high on the news agenda including the fight against MRSA and C-Diff. Our work will continue to support Silvatec in educating people about the importance of minimising the risk of infection, assisting the brand's campaign for its use in hospitals across the country."
Meanwhile, Haslimann Taylor has been appointed to handle a consumer PR brief for CrossCountry Trains.
CrossCountry operates regular passenger rail services covering routes such as Aberdeen, Stansted, Cardiff and Penzance.
Haslimann Taylor is supporting the launch of the new train franchise, highlighting the network of routes available to travellers and driving traffic to the company's website.
Simon Green, who led brand and marketing work for the new franchise, said: "By showing people how many journey opportunities are possible, and encouraging greater use of our website where many cheap fares are available, we see this campaign as key to growing our business."
Haslimann Taylor recently triumphed at the national PRCA Frontline awards which recognise the best PR campaigns from the last year.
The agency's Sticks like S**t Extreme Testing push for client Bostik beat tough competition in the Business to Business/Trade category to scoop first place.
