Audiences for Saga Radio in the West Midlands are still on a growth trend, according to the latest figures from Rajar, the industry audience measurement agency.
The Birmingham-based regional commercial radio station clocked up an average 450,000 listeners a week in the survey period to the end of March, compared with 359,000 a year ago.
And growth was evident at the other two regional FM licence holders Heart and Kerrang!
Heart had 864,000 listeners, against 850,000 a year ago, while the newcomer
Kerrang!, now on its third official set of figures, hit a creditable 324,000.
On the national scene Kelvin Mackenzie's TalkSport has overtaken Virgin as the second biggest national commercial station after Classic FM.
And Heart has again reached the number one spot in London after last quarter's scare when Emap rival Magic overtook it.
Saga's result from its target output for the over-50s was mirrored by the success of the BBC's oldie presenters like Terry Wogan, whose breakfast audience again rose, to some eight million.
Saga's performance in its fourth year on air brought a new record audience, with a weekly "reach" (proportion of target audience) of 13 per cent against 11 per cent a last year. They listen for an average 10.7 hours (12.2).
Phil Dixon, the managing director, said: "We are going from strength to strength and the changes we have made have obviously gone down well with listeners.
"We are getting so much positive feedback that the future looks very exciting for our unique style of radio." At Kerrang!, managing director Adrian Serle said audience growth for its guitar-based music was going "quite nicely".
Its reach is steady at nine per cent, with an average 6.6 hours a week of listening (down from 7.1 in the last quarterly survey).
He said that it was a good result to grow reach and hold steady on hours listened in a national market which seems to have lost some five million, listeners.
He added: "We are absolutely on target and have probably exceeded it.
"The market has taken to Kerrang! pretty well.
"Everyone thought the music would be aggressive, dark-bellied stuff and the reality is that it is far more accessible, which is coming though in the numbers.
"If we kept the music as narrow as the magazine, there's no way we would have reached 324,000."
Radio One is the target, though local rival Galaxy is one he keeps an eye on.
Galaxy, which shares Heart's Birmingham studios as a member of the Chrysalis Radio group, had a good survey, the audience for its dance and R'n'B output hitting 396,000 weekly, (338,000) and 9.4 per cent up on its last quarterly figures.
Reach has hit 20 per cent (17) and listening hours steady at 8.1 (8.4).
Heart's reach was steady at 25 per cent, but hours were down from 9.4 to 7.4.
However, it claims to have won the all-important breakfast market, with Ed James at Breakfast coming out as the number one commercial radio station at breakfast time.
Paul Fairburn, managing director for Chrysalis Radio Midlands said: " We are delighted that more and more
people are listening to 100.7 Heart fm and Galaxy 102.2, which reflects well on the great team we have here in Birmingham."
BRMB (now styled "New BRMB") is fighting hard for the breakfast slot, but its audience has slipped overall to 490,000 from 592,000 last year, with reach falling from 30 to 24 per cent.
There is some comfort, however, as the audience is a rare one to increase its listening hours, from 7.5 to 8.2 hours a week.
The BBC, ever on a rollercoaster, saw the audience for the flagship Birmingham and Black Country RadioWM fall from 408,000 to 352,000.