Birmingham businesses are to host ten “site selectors” from the US and Europe in a bid to attract more overseas investment.
The location experts, who advise global companies on where to locate, will be shown around by more than 20 Birmingham companies in a tour organised by the city’s publicly funded inward investment body Business Birmingham.
The selectors will see the sectors in which Birmingham excels, such as digital media and life sciences, and visit siets including the proposed Kettleworks office scheme, near the Jewellery Quarter, and Longbridge, both based within the city’s new economic zones.
Delegates will also attend a presentation about the £150 million Beorma Quarter regeneration scheme by Kuwaiti developer Salhia, while Altitude and Argent will showcase the £450 million makeover of Paradise Circus.
Hines and Ballymore Group are hosting a visit to the Two Snowhill office building and Andy Street, chair of the Greater Birmingham & Solihull LEP, will be the keynote speaker at a dinner hosted by DLA Piper.
American delegate Will Hearn, director of Site Dynamics, said: “A growth area for my firm is in life sciences. I’m interested in learning more about Birmingham’s universities and academic links to research as well.”
Birmingham is home to 875 international companies and last year attracted more than £700 million of inward investment, more than any other UK regional city.