Sir Ranulph Fiennes - regarded by many as the world's greatest living explorer - has helped Birmingham-based technology services firm Probrand chalk up another milestone.
During the Government Computing Expo event at Earls Court, Sir Ranulph drew the winner of the show's biggest-ever free prize draw from Probrand.
Production company Nice TV won an IBM xSeries Rack Server worth over £12,000 as a result.
Probrand is the first and only SME reseller to be approved to supply ICT goods and services through the Government's Catalist framework - the largest contract of its type ever awarded.
Probrand's theitindex.co.uk is used to give public sector purchasers the best value IT by buying from a central purchasing hub that daily updates price and availability of over 100,000 products from 1,200 suppliers. Theitindex.co.uk is the first system of its type to be accredited by the Institute of Chartered Accountants in England and Wales.
Stephen Bushell, Probrand Group head of new business development, said: "It was a privilege to meet a man who has led from the front with teamwork, determination, patience, discipline and creative thinking in all that he has achieved. Attributes Sir Ranulph cites as crucial for meeting the challenges of day-today commerce.
"These are core skills we now recognise have helped us drive growth and secure a place on the public sector's foremost expedition - the catalist framework.
"GC Expo was truly a landmark occasion."