Retailers are queuing to set up shop in a new £80 million complex planned for Lichfield.
The Birmingham Road shopping and leisure development is a key part of Lichfield District Venture, a Lichfield District Council project which is due for completion in 2010.
Plans are now taking shape for the scheme, which will link the Birmingham Road area with the rest of the city, and includes proposals for a cinema, hotel, more than 25 shops and restaurants, an extended car park, and a new public transport hub.
It is hoped that a major department store will agree to become the anchor tenant.
The district council is working with construction and development firm S Harrison.
Development director David Clancy said: "It is too early to name names, but we have been extremely encouraged by the number and quality of the retailers who have already approached us interested in taking space. Many High Street brand leaders are included in the list."
Coun David Smith, leader of Lichfield District Council, said: "We are really keen to get local people's views on our proposal so far, and team is busily making arrangements for a ten day public consultation, where people will get the chance to view models, maps and proposals, and give us their views."