A new hunt has been launched to find the best in advertising and design in the Midlands, East, South-West and Wales.

The annual Cream Awards presentations will take place in the ICC in Birmingham on November 3 ? and the first steps are being taken on the road to find the winners.

One of the organisers, Emma Neilson told The Birmingham Post : ?Three thousand entry forms have been sent out and the response has been great so far.

? Judging by our panel of experts is due to take place at the end of August.?

Former winners and top performers over the last year attended a launch party at Birmingham?s Custard factory.

Among them was Jon Harrison, creative partner at the Custard Factorybased advertising and design firm Unsuitable, whose company was honoured last year.

Unsuitable?s accolade was a gold award for self-promotion, which was a mail- out of a record sleeve and record urging people to, well, update their records. He told the 50-strong audience at the launch event how the recognition helped in gaining top-class staff.

Afterwards he said: ?We don?t enter in the belief one award will gain one client. We think an award shows the creativity of our people and helps to attract excellence.

?That in turn, can lead to more clients.?

The Cream Awards 2005 are backed by The Birmingham Post and sponsored by Adline, Birmingham Chamber of Commerce and Industry, Goddard Gadd, Midlands Creative Circle, Robert Horne Group and Stephens and George.

The judging panel, comprising of national leaders in their fields of expertise, is:

Andy Lockley, BDH/ TBWA; Adrian Jeffery, 1576 ; Chris Rickaby, Different; Graham Sturzaker, Elmwood; Alan Whitfield, NE6; Zane Radcliffe, Newhaven; Stuart Gilmour, Stand; Dave Mullen, Story; Pete Batisman, TBWA/ Edinburgh; Jonathan d?Aguliar, The Bridge; Kenny Allan, Third Eye Design. 

*  It?s not too late to enter.

All you need to do is contact Emma Neilson ? call 0141 352 4687, or e-mail her at emma.neilsoncarnyx.com