The through- the- line Smiles campaign produced for Wolverhampton Grammar School by Midlands marketing group HRO'C, has culminated in an award recognising outstanding creativity at the school.
The campaign, spanned regional advertising and prospectus literature and sported a selection of 'smiles' images, depicting the unique environment created for the pupils at WGS.
Birmingham- based HRO'C has long been an active supporter of upandcoming creative talent in the Midlands, and as Greville Kartz, managing director HRO'C Design explained, the agency saw an opportunity to spotlight the standard of creativity at the school by sponsoring an award: Greville and colleague Rowena Mayor presented 16-year Oliver Zarandi with the 'anything but ordinary award' - an engraved iPod - at the school's award ceremony earlier this month.
Mr Kartz said: "For the last six months HRO'C have been working with WGS on its marketing and communications strategy and as part of our overall commitment to supporting creativity in the Midlands, raised the idea of sponsoring an award to recognise outstanding creativity in an arts subject.
"The recipient of the inaugural HRO'C Creative Award was first given recognition when his work was chosen by the examination board OCR to be displayed at the OCR National Exhibition held at the Waterhall in the Birmingham Museum and Art Gallery during the autumn of last year."