A maths teacher and student who became business partners are taking on the challenge of promoting their entire industry to West Midland firms.
Former maths teacher Michael Reynolds and David Samuel from Telford-based Samrey Generators and Turbines will be the only company not looking for new work when it exhibits at a major business event next week.
Instead they will be hoping to use their stand at the B2B Midlands show at Coventry's Ricoh Arena to raise awareness of micro-generated wind energy.
"Our market is geared towards the domestic arena, not business, but we want to use the B2B event to promote it," said Mr Samuel, who started the firm with Mr Reynolds eight years ago.
"Micro generation is still a very embryonic industry in this country , but it has been gathering pace and is important to the Government's energy strategy.
"We will be seeing a lot more small wind turbines and solar water heaters on homes in the next few years."
Samrey is one of five small firms exhibiting on the Advantage West Midlands stand at the B2B event after the organisation helped to fund the company's purchase of a £5,000 injection mould tool to make parts for its turbines.
The company, which has already secured a contract to produce its products in the US, eventually wants to provide countries in the developing world with the eco-friendly products.
Mr Reynolds said: "I began thinking about the number of people in developing countries who have to walk for miles just to get fresh water.
"I wanted to do something to help and wind turbines can be used to power water pumps in these countries.
"There is a huge market for wind turbines and it is continually developing."
The pair will be also demonstrating their Wren Microturbine at the business to business exhibition.
The turbine measures one metre in diameter and stands six-metres high when mounted to a roof or tower.
It is designed for domestic use or in any location without access to the National Grid and could prevent 216,000 kg of CO2 entering the atmosphere each year and generate up to 40 kilo watt hours of renewable energy per month.
Although not looking for contracts, Mr Samuel said the firm would still be on the hunt for potential distributors and any company looking to boost it's green credentials.
"Although they are mainly used on homes, there is no reason why a company who wanted to promote themselves as environmentally conscious could not install a turbine."
Bron Ellis, of B2B Portfolio, said: "Samrey is a very worthwhile business that has extremely admirable intentions.
"It could result in the lives of thousands of people changing for the better and we are sure the company will generate a lot of interest at the event."