Hundreds of people have already registered an interest in The Cube - Birmingham's latest city living development next to the award-winning Mailbox scheme.
Alan Chatham, director of Birmingham Development Company, the firm behind the new scheme, said: "An enormous amount of research has gone into finding out what people actually want in their ideal new home and it has been put to good use.
"The Cube is not about repeating a standard formula for apartments it is about setting a new one. It will deliver futuristic homes, of an outstanding calibre, imaginatively designed and easy to respond to."
With interest already building in the city for the apartments, since planning was announced, the web-site has proven invaluable with more than 475 people registering their interest online before Christmas alone.
All apartments are to be sold on a first come, first served basis from as early as February through a series of private releases handled by agents Knight Frank.
The Cube's completion is scheduled for 2008.