Plush apartments at Birmingham's Rotunda have been sold ahead of its £30 million re-development even starting, it was revealed yesterday.
Nathan Cornish, senior development manager of Urban Splash, said there had been "an awful lot of interest" in the scheme even though work does not start until next month.
Mr Cornish said a small number of deals had already been completed with " a series of individuals".
But he was unable to give details of whether it was buy to let or owner occupiers, although he hoped the building would have room for both.
There will be 232 apartments costing between £150,000 and £450,000.
Mr Cornish put the popularity of the Rotunda down to its iconic status.
He said: "People always tend to go for icons."
He described the building as unique, with " staggering views".
Speaking at the Breakfast Connection event at the International Convention Centre, Mr Cornish added: "It is absolutely amazing."
Urban Splash said round buildings like the Rotunda "worked well for residential" because long, thin corridors could be avoided.
The developer will build the apartments in a series of rings with living rooms and bedrooms facing outwards.
Much more glass is being put into the facade so residents can better take advantage of the vista.
Mr Cornish said: "It is really exciting. It is a great scheme and will be the finishing touch to the Bullring."
Birmingham Forward chief executive Derek Inman praised Urban Splash for their initiative.
He said there were three buildings which "spoilt Birmingham's renaissance" - Ford Dunlop, the Rotunda and New Street Station.
The first two were now being tackled and considerable lobbying was taking place to make the redevelopment of the station a reality.