Some of the West Midland's most innovative and successful entrepreneurs are to be honoured as role models in a new scheme promoting the region.
Called the Champions of Enterprise, the project, which launches at Coventry's Ricoh Arena tomorrow, will bring together 25 entrepreneurs who have been judged as successes in their fields.
The hope is that the business leaders will act as mentors and role models to others hoping to start a company in the region.
The scheme has been devised by business start-up service Mustard.uk.com and is backed by Advantage West Midlands.
Kul Sanghera, project director of Mustard.uk.com, said: "Entrepreneurship is a major driver in the local economy and we wanted to harness this attribute by creating a specialist group that can 'shout from the rafters' about their achievements and the benefits of being located in the West Midlands.
"We've selected 25 of our most successful new business leaders that have participated in the programme and this features anything from a company employing 250 people to a firm recording £5 million annual sales."
The event will also host a number of developmental working sessions aimed at tailoring business support and improving leadership.
"We hope that the ' Champions' will form a hotbed of knowledge and expertise, which can be transferred to the benefit of other aspiring entrepreneurs," said Mr Sanghera.
"What better way to influence the next generation of business leaders than by giving them access to individuals who have experienced the same emotions, overcome the same challenges and succeeded in an extremely competitive environment."