The Birmingham office of Aberdeen Murray Johnstone Private Equity has backed a major greetings cards company in a deal valued at £13.5 million.
The firm said it had taken a " significant minority stake" in Kingsley Cards, an £18 million a year business employing more than 200 staff at Skipton, Yorkshire.
Andrew Ferguson of AMJPE, who led the deal with colleagues Harry Jeavons-Fellows and John Connolly, will be joining the Kingsley board.
Other Midland advisers included law firms Eversheds and Browne Jacobson and accountants Tenon.
Kingsley Cards' brands include Rock & Rosie, Words of Love, and Touch of Class.
Managing director Brian Phipps said of Aberdeen Johnstone's investment: "They have joined us at an exciting time, with new designs and product ranges coming to market, and with the company relocating to new premises in the near future.
"AMJPE and Barclays will support and help us as we build our business and continue to grow market share."
Mr Ferguson said: "With our investment in Kingsley Cards we have backed a management team that has considerable experience and skill at creating shareholder value. "