A Midlands business is taking men’s fashion to a higher level by developing the UK’s first male cosmeceutical brand.
Based on the Wolverhampton Science Park, Skin Scientists has been set up by 26-year-old entrepreneur Rachel Westwood to address the growing demand for male ‘cosmeceuticals’ – skincare products that bridge the gap between plastic surgery and cosmetics.
The company has launched its Manceuticals brand with its first product – the Manceuticals wrinkle relaxant gel.
The gel contains an active ingredient that mimics the actions of botox injections, blocking the neuro-transmitters that travel between the brain and muscles, causing skin to wrinkle. Clinical trials have shown that this ingredient reduces facial wrinkles by an average of 27 per cent in 30 days.
Ms Westwood said: "We are the first British company to focus solely on developing cosmeceuticals for men. It is incredible that nobody has spotted this gap before."
She will initially sell Manceuticals products through her company’s website – manceuticals. co.uk – and then hopes to get it into beauty salons and department stores.