The benefits and pitfalls of the digital revolution for business, the media and PR, came under the spotlight in Birmingham.
Experts addressed the impact of the internet and innovative technology at a forum organised by the region's Confederation of
British Industry at Villa Park's Trinity Lounge.
Bron Eames, managing director of Sutton Coldfield-based Haslimann Taylor PR told the audience the digital revolution offered great opportunities and some dangers.
She told The Birmingham Post: "It's been said that typically a consumer is bombarded by 3,500 marketing messages a day but 99 per cent of them are ignored. The plea is to make sure you use the technology, and you are not frightened of it, but do make sure that what you do is targeted.
"Do not hide behind corporate waffle."
There would always be a place for taking somebody away for a quiet chat over a glass of wine rather than relying on emails, she said.
Other speakers were Fru Hazlitt, chief executive of Virgin Radio, and Jonathan Guthrie, Midlands correspondent, of the Financial Times.