Midland brewery Purity has re-launched a seasonal beer aimed at cyclists after unveiling a huge jump in revenues.
Purity, based in Great Alne, Warwickshire, has brought back cycling-inspired Saddle Black, which celebrates the region's bicycle heritage with the likes of Brooks England and Pashley Cycles, amid a renaissance in the sport.
This comes after the brewery, founded in 2005 by Paul Halsey and Jim Minkin, revealed it was creating new jobs on the back of a 24 per cent increase in sales.
Saddle Black is back in cask until April 2015 after a re-launch at Birmingham's Pure Bar and Kitchen.
Purity's head brewer, keen cyclist Flo Vialan, created the black beer which uses chinook and cascade hops to give a full smoky and citrus aroma, combining a mix of black pepper, deep fruits, orange and spices. It became the first brew in Purity's new state-of-the-art brewery near Stratford-upon-Avon.
Managing director Mr Halsey said: "As a keen cyclist, I wanted to create a beer dedicated to the British cycling community and as a celebration of the craft that goes into making both beer and bicycles. Brooks England and Pashley Cycles are long-established West Midland companies and we saw a synergy between their passion and craftsmanship and our values."
Saddle Black comes in seasonal cask at 5.1 per cent and bottled year round at a full bodied seven per cent, at a cost of £1.90 per bottle.
It comes after a year of growth for Purity which saw revenue rise by £850,000 to £4.37 million in the past year. It has created five new jobs on the back of the rise, taking the total workforce to 29 as part of plans to expand its presence into the East Midlands, Bristol and London.