The new owners of a Birmingham-based outside broadcast operation are set to plough in around #2 million to upgrade technology in the business, it has been revealed.
ITV last week announced the sale of city-based business 021 Television for #4.5 million to Gravity Media Group (GMG) as part of its disposal programme of non-core assets.
Chief finance officer for Gravity Warren Newbert said: "The operation is a stand alone business with a quality management team and highly skilled labour resource. The business will remain in Birmingham but work across the UK and Europe.
"We are looking to make considerable investment, around #2 million, to upgrade and update technology over the next six to 12 months."
Mr Newbert said Birmingham was an ideal location for the unit and it was intended to recruit locally from universities and elsewhere to fill "a handful" of positions.
He said: "We are looking to bring in new trainee engineers and therefore looking for young, capable individuals looking to start a career in television but specifically those people interested in working in the technology side of the business."
High profile coverage by 021 this year will include posting 50 cameras at England games for ITV at the World Cup to capture action and reaction not covered by the host broadcaster, he said.
Turnover at 021 is #10 million, with the figure for GMG standing at #35 million.
Mr Newbert said: "Gravity is one of the world's leading broadcast facilities service providers and we are looking to develop the group, both organically and by acquisition, in all of our markets."
As part of that process, 021 was regarded as an important "fit" in Gravity's UK operation and that "was one of the key drivers for the deal."
The Gravelly Industrial Park business has 14 production vehicles which are capable of covering any sports or entertainment programming from Premiership football through to Dancing On Ice.
021 - which employs around 60 people - has covered European Champions League football for ITV for seven years and will continue to do so on a contract-by-contract basis. It has also filmed Premiership matches since the league's inception in 1993 and also covers snooker, boxing and music events.
Broadcast equipment provider Gravity Media Group operates in the UK and Australia and owns a range of broadcast facilitators such as Gearhouse Broadcast, which supplies camera equipment to television stations.
Announcing the deal, it said said the takeover would help it operate in a market where increasingly "only large companies will be able to deliver acceptable returns".
Rob Hollier, managing director of 021, said its new parent company's resources and commercial interests provided "an exciting future" for the business.
ITV announced its disposal process after the group was formed out of the Granada and Carlton merger in February 2004.
The Moving Picture Company, a special effects business, and the Australian media company Village Road-show are among the other assets sold by ITV in the last 18 months. The Moving Picture Company went for #59 million and the sale of ITV's stake in Village Road-show generated #36 million.