A pudding club franchise idea has scooped top prize following a Dragons' Den style competition held for entrepreneurial pupils of Old Swinford Hospital in Stourbridge.
Part of the recent National Enterprise Week, supporters of the event, project management and cost consultancy Rider Levett Bucknall, presented the winning team with a £250 prize.
The Cherries was short-listed as one of three finalists after 20 teams each gave a five-minute pitch, followed by questions from a panel of dragons.
The team's proposal for a franchise of cafes focusing purely on serving puddings was chosen as the overall winner following a presentation by the finalists to over 150 fellow Year Twelve pupils.
Matt Kimberley, of Rider Levett Bucknall, works with the school on a regular basis. He sat on the judging panel with a number of fellow dragons from Old Swinford Hospital and firms including BCR Recycling, Lumos Consultancy Services and NXO Strategic Marketing Services.
He said: "The Cherries stood out from the rest of the teams as having the most thought-through idea that was delivered with a highly professional presentation.
"It was not only a great idea but also one that the judges felt could actually work in the business world."
Other ideas shortlisted by the dragons included a wireless parking sensor for installation on older vehicles and a clip-on computerised shopping guide and check-out facility for supermarket trolleys.
The event is part of an ongoing relationship between the consultancy Rider Levett Bucknall and Old Swinford Hospital.