Cut-price fashion chain Primark has bucked the high street gloom by reporting a jump in sales of just over a fifth as cash-strapped shoppers turn to the store for a cheap fashion fix.
The store, which is known for converting catwalk trends into purse-friendly pieces within weeks, reported a 21 per cent growth in the last 16 weeks of the trading period.
Associated British Foods, which also owns the brands Twinings, Kingsmill and Silver Spoon, said Primark’s improvement in the 40 weeks to June 20 reflected store expansion and “excellent” growth in like-for-like sales.
The discount fashion chain has earned a loyal following since it first opened in the UK in 1974 with a combination of bargain basement prices and a speedy turnover of fashion-led stock.
