Powerleague, the AIM listed five-a-side football group, chaired by Claude Littner, has opened its 35th centre in Coventry.
The centre was officially launched by former Coventry City manager, ex-Liverpool and Scotland star Gary McAllister.
The venue has ten rubber-crumb pitches, a gym, sports bar and changing facilities. £2 million has been invested by Powerleague and the centre - at Woodlands School and Sports College - has been developed with the school and Coventry City Council.
Woodlands and other partner schools in the area will have access to the centre during the day.
At all other times, it will operate commercially, providing adult and youth leagues, tournaments, as well making the pitches available for block bookings. Powerleague chief executive Sean Tracey said: "Coventry has always had a vibrant footballing culture and we are experiencing a very pleasing level of interest. Bookings have been very strong." Power-league, which posted sales in the six months to December 31 up 21 per cent to £9.5 million, also has West Midland centres at Aston and Halesowen.
It has more than 30 centres across the country.