An innovative promoter of West Midland music and art has been named a finalist in five out of eight categories at this Saturday's 2005 Creative City Awards.
Capsule, based in the Custard Factory in Digbeth, has gained a cult following for its annual Supersonic Festival showcases local and national DJs, electronic music and contemporary art.
Now it has been nominated for a clutch of accolades at this year's Creative City event, including the top Creative Industry award, sponsored by The Birmingham Post.
"It's the first time we've entered the awards and we're stunned to have got so far," said Jenny Moore, co-founder of Capsule.
"It was good for us to go through the nomination process and realise how much we've achieved.
"With only two of us its often difficult to take a step back."
Founded in 1999 as a way for two music lovers to encourage their favourite bands into the city, Capsule was established as a company in 2002.
"We just hadn't thought of it as a business, but we applied for help from Businesslink and their advice really challenged us," Ms Moore said.
"We had been running regular music and art events, but they were only just covering costs.
"We realised we had to turn around the way we were operating and start making money."
Capsule has now formed a partnership with the Department of Trade and Industry and is working to forge international trade links for Birmingham's creative businesses.
The company organises an annual trip to Barcelona's Sonar festival and is also developing links with the South, South-West music event in Texas. "We're still running regular music events in Birmingham," Ms Moore said, "but now we see them as a marketing exercise and a way of testing new talent."
The company has also developed a distinctive style with its promotional posters and flyers, all designed by the other half of the Capsule team, Lisa Meyer.
Looking forward, Capsule hopes to develop the reputation of Supersonic and, dependent on the success of the 2006 festival, hopes to transfer the event to a bigger venue in 2007.
"The problem is that Birmingham is plagued by a lack of good mediumsized venues," Ms Moore said. " Ultimately we would like our own that we could use full-time, but that is definitely a long-term plan."
Held at the ICC this Saturday, the Creative City Awards aim to recognise the best of Birmingham's creative talent.
The competition, designed by the city council, covers eight categories recognising best brand, management action plan, international development and most promising new business start-up.
Prizes will also be given for small business of the year, outstanding business development, outstanding innovation and the overall creative industries award. Winners will receive a trophy and £2,000 cheque towards business development.