Once in while someone comes along and invents a device that rocks our world.
Often it is the most unlikely candidates that, in a bout of pure genius, dream up a use for previously mundane technology.
This time it is PG Tips, in unlikely partnership with mobile operator Orange, that has revealed the next musthave consumer device: the "ReadyWhenUR kettle".
This landmark in kettle design is capable of receiving an SMS message so it can be turned on remotely from a mobile phone.
Imagine it - three extra minutes in bed each morning - brilliant!
Steve Jobs is said to be very annoyed at the timing of PG Tips' announcement, which has eclipsed the song and dance launch of Apple's latest products, the new iPod, which lets you watch videos on its tiny screen, and the new home entertainment iMac.
This iMac has a new user interface designed for 'sofa operation' called FrontRow. It allows users to navigate iMovie, iTunes, iPhoto and the DVD player from a distance using an Infra Red remote control unit that is bundles with the iMac.
But can it make a brew? No. Has Steve lost the knack of knowing what consumers want before they themselves do? Will people really want to watch videos on a tiny screen while on the move?
Apple has cut a deal with Disney for the sale and download of its popular programmes.
The files are DRM-protected, which means you can't copy them and they won't work on anything that can't run iTunes. They will be formatted for the 320x240 pixel screen and available for download from $1.99 per episode.
Music videos will also be available at the same price from the iTunes online store.
In contrast, the Ready-WhenUR kettle can be used for coffee as well as tea! In fact, there are no limits or restrictions on the number or type of hot beverages the device will work with, and it is altogether a less propriety device.
Although it is intended that the kettle will be in the shops by Christmas, there are few details on the range of its operations. Will it, for instance, text you back once it has boiled and can we stop it from engaging in txt sex with the Internet Fridge?
There are some obvious safety hazards with both devices. Will our A&E wards be full of concussed people who've walking into lampposts while watching the Lion King?
Will we have a spate of SMS kettle related house fires? Will others be able to turn on our empty kettles without our knowledge and burn our houses down? Could PG Tips have inadvertently invented the ultimate in SMS revenge?
That's the problem with all great technology: in the wrong hands it can be used for evil as well as good. So, on second thoughts, I think I'll continue brewing my tea in the old fashioned way: by asking the girlfriend to get up and make it.