BHSF's management team believes in going the extra mile - literally.
Its chief executive Peter Maskell will once again be leading a team on the 30-mile trek across the Peaks to support one of BHSF's chosen charities, St Basil's.
The team will be one of two from the BHSF 105-strong workforce, mainly based at Darnley Road in Birmingham.
Peter is no youngster but it is maybe his experience gained through years in business that gives him a refreshing outlook on CSR.
The management team, who nominated Peter for the award, believe he has given 'inspired leadership' to ensure CSR is on the business agenda.
Mike Chapman, HR & quality manger, wrote in his nomination about the notforprofit company's range of initiatives.
He said: "Peter is a role model and excellent example of a chief executive proving leadership on CSR in Ladywood. SMEs are all too often overlooked, 'too busy' - here is a man with true values who walks the talk."
Peter will be taking the walk, literally, when he takes part again in the St Basil's Pride of the Peaks Challenge which raised thousands of pounds each year for the charity which supports young people facing homelessness.
Peter makes time for other projects. These have included giving mentoring support to a young entrepreneur through the Prince's Trust and a sleep out with St Basil's to savour what life is like on the streets.
In his six years in the job, Peter has also enabled each member of staff to devote at least five days each year to take part in community volunteer opportunities and agreed partnership arrangements with schools, charities and hospitals.
BHSF's chosen charities are the Prince's Trust, St Basil's, two local schools and Birmingham Rathbone, a charity that supports people with mild to moderate learning difficulties.
Peter said: "It is easy to hand over money but we believe it is important to give something back to the community - it is not just a question of signing a cheque."
Resources and budgets have been allocated to ensure projects can be effective and newsletters and reports keep the workforce in touch.
The projects include anything from a poetry book written by people involved with Birmingham Rathbone and a fund-raiser on July 7 at Hall Green greyhound stadium with profits going to St Basil's.
BHSF has seconded Melanie White from its graduate development programme to work one day a week to help organise the fund-raiser as part of its corporate social responsibility agenda.
Another graduate, Sunita Mistry, now has special responsibility for monitoring the CSR strategy.
She said: "It is amazing how our workforce are prepared to give up so much of their own time to continue to work on projects - it is only with support from everyone that this works."
The management team now hope that other SMEs will be in touch to share experiences.
Peter said: "SMEs are often put off by the scale of what might be needed but we say they are missing a trick. It is in the interest of the SME to do something and to make the difference for the employees and the wider community."
The Thrive awards, launched by The Birmingham Post, have the support of Severn Trent Water and aim to showcase the people and projects that have had a proven benefit on the local community.
Each winner receives an engraved bowl and a £250 donation for a project of their choice.
Peter Maskell of BHSF, who has decided his donation will go to St Basil's, said: "The award is a great honour and testament to the whole team at BHSF."
Kate Cox, of Severn Trent, said: "We are delighted to see Peter's dedication and enthusiasm recognised in this way and hope that it inspires other businesses to look at CSR in a different light."
