Discount clothing retailer Peacock has said that it is pleased with its new Birmingham city centre store, after announcing a positive start to the year.
A spokesman for the group said that it was ?very happy with the performance? of the new store in the Pallasades.
The group also said that a drive to stock more fashionable products had boosted womenswear across the whole of its core high street chain.
The group reported a ?satisfactory? start to the year with like-for-like sales at its Peacock?s business up 4.3 per cent in the first quarter of its financial year as it benefited from an overhaul.
Women were snapping up cheaper versions of clothes in the style of icons like actress Sienna Miller after the chain changed its focus from being a ?basics? business towards more fashionable ranges.
However, Peacock also told its annual meeting it was too early to say whether a refurbishment of its bonmarche chain would deliver sustainable improvements.
Peacock Group owns 23 Peacock clothes stores in the West Midlands, along with 30 bonmarche outlets and six branches of the Fragrance Shop.
Same-store sales across the group, which also includes the Fragrance Shop, were 2.8 per cent higher during the 13 weeks to July 2, despite tough comparatives last year when Easter fell in the first quarter.
However, chief executive of Peacock, Richard Kirk, said he was more relaxed about general consumer sentiment.
?Because of where we sit in the market, I don?t think it affects us.
?I think we?re more affected by things like the timing of Easter and the weather,? he said.