Louise Broadhurst has been taking some business advice from an unusual source - her five-year-old daughter Erin.
Mrs Broadhurst, of Nuneaton, got the idea to launch her children's party business after the success of Erin's own birthday party.
And her firm, Perfect Little Parties, is now flourishing.
"I was made redundant after working for Barclays for 17 years and I didn't know what I was going to do next," said Mrs Broadhurst.
"I organised my daughter's birthday party which was basically a traditional one with lots of games and everyone said how much they had enjoyed it.
"I already had a first aid certificate and experience of working with children since I have been a guide leader for 12 years and early in my maternity leave I had taken a food hygiene course.
"Whilst putting together my business plan, research showed that it would be popular to organise traditional party games and activities, but also offer food and party bags. This is because parents want an individual party with minimum hassle for themselves."
She was given help learning how to run a business by the Women's Business Development Agency, going on a four-day course to network and learn about business.
She said: "It was a great opportunity to meet women in the same boat as me because when you become self-employed it is difficult if your confidence is low and these courses give you invaluable advice and lift your spirits."