Delivery company Parceline - one of the region's biggest employers - is renaming itself to bring it in line with its international network of sister carriers.
And the company will soon have a new Midlands base, after its owners announced a £56 million new super-hub in Oldbury.
Smethwick-based Parceline, which employs more than 1,700 in the area, will become Dynamic Parcel Distribution (DPD), one of the most well-established brands in Europe.
The change was part of an ongoing rebranding programme by Parceline owner La Poste, which owns 500 depots in 38 countries under the DPD brand now.
New uniforms and custom-designed delivery vehicles were set to be put in place in the UK immediately.
And the new site in Oldbury will be set up as a 24/7 operation dealing with the larger parcel operations, while the Smethwick site will work with La Poste's small business carrier Interlink Express.
Parceline chief executive Kay Phillips said: "Our change in name is another exciting step forward in our corporate history, and one which will benefit our customers and our people.
"We will now be more easily recognised as an international operator. The new DPD will retain all its values and will keep the tagline 'technology delivering', which demonstrates our continued investment in technology.
"We will retain the strengths that differentiate us in the UK market - being dynamic, flexible, innovative and reliable; and the same people will continue to provide the same services to the same exceptional standard.
"So it is 'business as usual' for our existing customers with the simplicity of dealing with one brand for UK and international.
"The investment by La Poste in this new super-hub gives us an excellent foundation to grow our businesses further. With these two exciting investments in our company, we are well placed to continue serving our customers and responding to their needs."
