Lichfield-based logistics firm Palletways Group raised £12,000 after hosting a night of glamour at Drayton Manor Hotel for its chosen charity, Help for Heroes.
With an original fundraising target of £8,000 and some 120 tickets sold, the charity ball had a number of prizes up for grabs as part of a raffle and auction on the night, including a tripin the Palletways dragon-shaped hot air balloon, the only one of its kind in the UK with a glass-bottomed basket.
The charity ball marked the first of many fundraising efforts for the armed forces charity by Palletways.
* Pictured are airtrooper Morris, airtrooper Owen and lance corporal Birley with Michelle Naylor, general manager for Palletways Birmingham, and Martyn Young, managing director of Palletways UK.
